About Us

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Ours is a story of passion, passed down from father to son for three generations. A story that began back in 1981 with Antonino Vitulli, father of Silvano, and that continues growing even now.
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Ours is a story of passion, passed down from father to son for three generations. A story that began back in 1981 with Antonino Vitulli, father of Silvano, and that continues growing even now.
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Directing today are Mr. Vitulli’s three grandchildren, Francesco, Nicola and Romolo, who have brought our presence to more than 35 countries around the world providing us a young and cutting edge vision.
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Directing today are Mr. Vitulli’s three grandchildren, Francesco, Nicola and Romolo, who have brought our presence to more than 35 countries around the world providing us a young and cutting edge vision.
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A Worldwide Family

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We support and guide hair stylists in their everyday work. Through research, development and experience we produce innovative and high-quality products allowing the creation of endless color combinations and looks for every need.
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We support and guide hair stylists in their everyday work. Through research, development and experience we produce innovative and high-quality products allowing the creation of endless color combinations and looks for every need.
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Our true aspiration is to blend quality, style and trends and become the spokesperson and source of inspiration for “Kaaral Made in Italy” everywhere.
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Our true aspiration is to blend quality, style and trends and become the spokesperson and source of inspiration for “Kaaral Made in Italy” everywhere.
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Driven by the desire to evoke emotion and share our passion, our corporate vision is to create a spirit of belonging to the brand where each Hair Stylist and end customer feels like apart of the “Kaaral Family“.
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Driven by the desire to evoke emotion and share our passion, our corporate vision is to create a spirit of belonging to the brand where each Hair Stylist and end customer feels like apart of the “Kaaral Family“.
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Research & Development

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From our inception to the present day, we have been growing steadily.This is due to our R&D laboratories, our specialized team and our advanced technologies formulating new products everyday that are the emblem of scientific research, innovation and market trends.
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From our inception to the present day, we have been growing steadily.This is due to our R&D laboratories, our specialized team and our advanced technologies formulating new products everyday that are the emblem of scientific research, innovation and market trends.
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Certificates

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We are the first company producing cosmetics for hair to have obtained the Certificate of Excellence
UNI EN ISO 22716:2007
GMP Certification
UNI EN ISO 9001:2015
Quality
Certification
UNI EN ISO 14001:2015
Environmental
Certification
UNI ISO 45001:2018
Safety
Certification
IT01.IT/2343.031.V
Made in Italy 100%
Certificate
UNI EN ISO 22716:2007
GMP Certification
UNI EN ISO 9001:2015
Quality
Certification
UNI EN ISO 14001:2015
Environmental
Certification
UNI ISO 45001:2018
Safety
Certification
IT01.IT/2343.031.V
made-in-Italy-certificate
Made in Italy 100%
Certificate